US Bank Self-Directed Brokerage: Set Up Automatic Dividend Reinvestment

For newcomers to the US Bank ecosystem—including checking, savings, credit cards, and brokerage accounts—taking advantage of the Smartly credit card cash-back rewards often involves maintaining certain account balances. One practical option is utilizing their self-directed brokerage platform, which allows investors to automatically reinvest dividends. Many users, including myself, have found this approach effective for meeting qualification requirements while optimizing portfolio growth through consistent dividend compounding.

Notably, as with many brokerage firms, US Bank pays rather pathetic rates on idle cash (0.23% APY as of 5/15/25). The cash sweep that we forget about is a reliable profit source for them. I tend to forget, everyone tends to forget.

Thus, when I need to move assets to a new brokerage, my two preferred options are my holdings of Berkshire Hathaway (BRKB) because they don’t pay out any dividends at all and iShares 0-3 Month Treasury Bond ETF (SGOV) because it pays a competitive yield from T-Bills (that’s also exempt from state/local taxes). The final touch is to set up automatic dividend reinvestment on the shares to avoid losing interest on idle cash sweep. This way, each month the interest paid out is automatically reinvested into more shares of SGOV at the current market price.

Earning a ~5% return from SGOV over the last year was much better (20X better!) than earning ~0.25%.

For US Bank brokerage, there is no online option available to set this up. You must call them on the phone and request it manually. The phone number for US Bank Wealth Management Brokerage Services is 800-888-4700. There were no sales-related hassles and it only took about 5 minutes. Worth the effort. Now I don’t have to worry about making manually trades or manually transferring out the idle cash every month.